Assa Menu: Complete Food List, Location & FAQs

Introduction

Located in the heart of Soho, London, Assa has earned a strong reputation for serving authentic Korean comfort food in a lively, casual setting. Known for generous portions, bold flavors, and halal-friendly options, the restaurant attracts locals, tourists, and food lovers looking for a satisfying Korean dining experience. The Assa menu reflects traditional Korean cooking techniques while keeping the offerings approachable for first-time diners.

From classic side dishes to hot pots and crispy fried items, Assa balances variety with consistency. Its popularity is evident from frequent queues and strong customer reviews, making it one of Soho’s most talked-about Korean eateries.

Who Owns Assa?

Assa operates as an independent Korean restaurant in London. Public UK business records indicate that the restaurant is associated with ASSA CATERING LTD, which is controlled by Taisir Assa. While Assa does not heavily market its ownership story, the focus has always remained on food quality, speed of service, and authenticity rather than branding or franchising.

Currently, Assa functions as a single-location restaurant, maintaining control over food standards and customer experience.

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Restaurant Location of Assa in the UK

Assa operates from one confirmed location and does not run a nationwide chain.

Location	Address
Soho, London	23 Romilly Street, London W1D 5AQ

The central Soho location makes Assa easily accessible and contributes to its constant foot traffic throughout the week.

Opening and Closing Hours

Assa maintains consistent daily operating hours, making it convenient for both lunch and dinner plans.

Day	Opening Hours
Monday – Sunday	12:00 PM – 11:00 PM

These extended hours support dine-in, takeaway, and delivery customers.

Delivery Availability and Timing

Assa offers delivery through third-party platforms. While delivery is app-dependent, it generally follows the restaurant’s operational schedule.

Service Type	Typical Availability
Delivery	12:00 PM – late evening
Takeaway	During opening hours

Delivery cut-off times may vary slightly based on platform demand and kitchen load.

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Dishes Offered on Assa menu

The Assa menu is structured around traditional Korean categories, each designed for sharing or individual enjoyment. Below is a detailed breakdown of dish types, supported by prices where publicly available.

Korean Banchan (Side Dishes)

Banchan are small Korean side dishes served to complement main meals. At Assa, these dishes are affordable, flavorful, and ideal for sharing.

Banchan Item	Price
Kimchi	£3.50
Radish Kimchi	£3.50
Spinach Namul	£3.50
Seaweed Namul	£3.50
Seasoned Radish	£3.50

These sides add balance and variety to any order and are commonly paired with hot dishes from the Assa menu.

Korean Pancakes (Jeon)

Korean pancakes are among Assa’s most popular starters. Crispy on the outside and soft inside, they are best shared.

Pancake Type	Price
Spring Onion Pancake	£8.50
Kimchi Pancake	£8.50
Seafood Pancake	£10.50
Seafood Kimchi Pancake	£10.50
Cheese Kimchi Pancake	£10.50

These pancakes are frequently praised in reviews for their texture and generous size.

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Fried Korean Dishes (Twigim)

Twigim refers to Korean-style fried dishes, known for crisp coatings and bold sauces. These dishes are filling and popular among groups.

Fried Dish	Price
Sweet & Sour Pork	£13.20
Sweet & Spicy Prawns	£13.20
Cream & Cheese Prawns	£13.20
Ggan Pung Prawns	£13.20
Fried Chicken Gizzard	£13.20
Fried Seaweed Rolls	£6.90

These items are standout selections on the Assa menu, especially for diners who enjoy rich, indulgent flavors.

Hot Pots and Korean Stews

Assa’s hot pots are designed for sharing and are among the most ordered items. Served bubbling hot, they are ideal for colder evenings or group dining.

Hot Pot Type	Price
Beef Army Stew (Bu Dae Jjigae)	£28.00
Kimchi Hot Pot	£28.00

Hot pots usually serve two or more people, making them cost-effective and satisfying.

Rice and Noodle Comfort Dishes

Rice and noodle dishes form the backbone of Korean comfort food. Assa serves these as hearty, filling meals.

These dishes are commonly praised for portion size and depth of flavor, contributing to the overall appeal of the Assa menu for solo diners and lunch visitors.

Halal-Friendly Dining Experience

One of the reasons Assa remains popular is its halal-friendly approach. Many diners specifically choose the Assa menu because it aligns with halal dietary preferences while still offering authentic Korean flavors.

This inclusivity has helped Assa build a loyal customer base across diverse communities in London.

Discount Deals and Savings

Assa does not currently advertise official discount codes or coupons. However, diners can still save money by:

• Sharing hot pots designed for multiple people
  
• Ordering side dishes instead of multiple mains
  
• Visiting during off-peak hours
  

Although no fixed promotions are listed, the pricing structure of the Assa menu offers good value for a central London location.

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Customer Reviews

Assa holds a strong reputation on Google Reviews, with an average rating of approximately 4.4 out of 5 stars based on thousands of reviews.

Common Praise from Customers

• Authentic Korean flavors
  
• Large portions and good value
  
• Quick service even during busy periods
  
• Lively and energetic atmosphere
  

Common Criticism

• Long queues during peak hours
  
• Busy and noisy environment
  

Despite minor complaints, the majority of reviews strongly recommend Assa for casual Korean dining.

Best Time to Visit

To enjoy the Assa menu without long waits, weekday afternoons and early evenings are recommended. Weekends tend to be busier, especially during dinner hours.

Who Should Visit Assa?

Assa is ideal for:

• Korean food enthusiasts
  
• Groups and shared dining
  
• Halal diners
  
• Casual lunch or dinner plans
  

Its menu variety ensures there is something for both adventurous eaters and first-time Korean food diners.

Frequently Asked Questions

Is Assa halal friendly?

Yes, Assa is widely recognized as a halal-friendly Korean restaurant in London.

Does Assa accept reservations?

Assa mainly operates on a walk-in basis, especially during peak hours.

Does Assa offer vegetarian options?

Yes, several pancakes, side dishes, and tofu-based options are available.

Is Assa good for group dining?

Yes, hot pots and shared dishes make it ideal for groups.

Does Assa provide delivery?

Yes, delivery is available via third-party platforms during operating hours.

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Final Thoughts

Assa continues to stand out as one of Soho’s most reliable Korean restaurants. With consistent quality, generous portions, and a well-structured Assa menu, it delivers an authentic yet approachable dining experience. Whether dining in, ordering takeaway, or sharing a hot pot with friends, Assa remains a dependable choice for Korean comfort food in London.